Attending a live performance is a wonderful way to spend an evening. And in our city, we have the luxury of many different options to choose from, including the symphony, Rep, the Florentine and the ballet.
But the COVID-19 pandemic changed audience habits, not just here but across the nation. Audiences are significantly smaller than they were pre-2020. And the decrease in ticket sales has contributed to a tipping point for Milwaukee’s performing arts organizations, which were already competing for limited financial resources.